NCCE-Keta Uses Football Platform to Promote Gender Equality and Adolescent Health

The Keta Municipal Directorate of the National Commission for Civic Education (NCCE) has intensified its efforts to promote adolescent health and gender equality by engaging members of Junior Kingdom FC on issues of Gender-Based Violence (GBV), adolescent pregnancy, harmful social norms, and Sexual and Reproductive Health and Rights (SRHR).

The educational session, held on 10th June 2026, formed part of the project “Empowering Community and Youth for Adolescent Health, Gender Equality, and Preventing Gender-Based Violence through Civic Engagement,” which is being implemented by NCCE in partnership with the United Nations Population Fund (UNFPA) and with financial support from Global Affairs Canada.

Recognizing the influence of sports in shaping attitudes and behaviour among young people, NCCE used the engagement to encourage the players to become champions of positive social change both on and off the field.

Agartha Fiakofi (ACEO) emphasized that Gender-Based Violence remains a significant barrier to the development and well-being of individuals and communities. Participants were educated on the various forms of abuse and the importance of promoting respect, equality, and human dignity in their daily interactions.

Particular attention was given to the role of boys and young men in addressing social challenges affecting adolescents. The players were encouraged to reject harmful stereotypes and cultural practices that contribute to violence, discrimination, and unequal opportunities, especially for girls.

The session further explored the consequences of adolescent pregnancy and the importance of informed decision-making regarding reproductive health. Participants learned that creating safe and supportive environments for young people is essential to their growth, education, and future success.

Speaking during the engagement, Mad. Fiakofi noted that parents, community leaders, and young people all have a shared responsibility in promoting adolescent health and protecting children from abuse and exploitation. They stressed that every child deserves the opportunity to develop in an environment free from fear, violence, and discrimination.

The players were also encouraged to speak out against abuse and report incidents of violence whenever they occur. According to the facilitators, breaking the culture of silence is critical in protecting victims and preventing future cases of abuse.

The programme forms part of broader efforts to promote positive behavioural change, increase the participation of boys and men in preventing GBV, strengthen community action against harmful practices, and deepen stakeholder ownership of initiatives aimed at improving adolescent health outcomes.

The interactive nature of the engagement allowed participants to share their views and

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